Million Dollar Multi-Op

In this episode, David Osborne interviews Rob Ferre, owner of Life of the Party, an event DJ company. They discuss the agency model of the business and how Rob has built a team of talented DJs. Rob shares his experiences and mistakes made along the way, emphasizing the importance of collaboration and mentorship in the industry. They also touch on the topics of showcasing, branding, and teaching MC skills. In this conversation, Rob Ferre discusses the importance of asking questions and seeking feedback in order to improve as an MC. He introduces the MC Masterclass, a comprehensive training program that covers the fundamentals of being an MC. Rob emphasizes the need to attract individuals who are looking to elevate their skills and offers insights on avoiding the pitfalls of winging it and mimicry. He explores the three roles of an MC - cheerleader, coach, and counselor - and the importance of authenticity in engaging the audience. Rob also shares tips on crafting the first words at a ceremony, using your voice effectively, and building trust with the audience. He highlights the course's focus on managing the minutes, crowd connection, and developing conversational and commanding skills.